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What’s Hot for Fall? 2024 Marketing Trends to Fill Your Classes

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  1. What’s Hot for Fall? 2024 Marketing Trends to Fill Your Classes

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    Glassblowing is big right now. So is stained glass. Sustainability and shopping local also continue to be popular. As you’re creating your fall classes, it’s good to keep a pulse on consumer marketing trends so you can offer courses that match what learners are interested in now. 

    Fall will be here before you know it, and students of all ages will be buzzing with “back to school” energy. They’ll be looking to enroll themselves and their kids in art classes, afterschool enrichment activities, and other community education programs. Can your organization capitalize on any of these trends for Fall 2024?

    How Consumer Marketing Can Influence Your Class Offerings

    Whether we’re talking about Pantone’s color of the year (Peach Fuzz, FYI) or wide-leg jeans replacing skinny jeans, people care about current trends. Knowing what’s trending can work to your advantage when planning and marketing classes. If you know what’s hot and what’s not, you have a better idea of what’s likely to grab students’ attention. 

    Keeping a pulse on current trends can work to your advantage when planning and marketing classes. 

    Consumer marketing trends are a good place to start when considering what people care about now. In 2024, consumer trends center around consumer values and needs. People want to do business with brands, including education providers, that value sustainability and community. Luckily, that’s right in many arts nonprofits’ wheelhouse.

    Searches related to sustainability are surging

    Reduce, reuse, recycle. Environmental impact has become a serious issue for many consumers over the last few years. The youngest generations are most concerned, with 75% of Gen Z shoppers (those born between 1997 and 2010) saying sustainability is more important than brand names. You can see it in the trends toward electric cars and minimal product packaging. Plastic bags are out, DIY projects using repurposed materials are in. 

    Searches for “small scrap wood projects” are up 1,200%, according to Pinterest Predicts, a report that shares emerging trends for the coming year, based on what people are searching for and pinning on the popular platform. “Zero waste sewing patterns” is up 80%. 

    Do you offer art classes using upcycled materials? How about sewing T-shirt quilts or making rag rugs? If not, this fall may be a great time to jump on the sustainability trend with some new eco-friendly classes. 

    Person at a sewing machine making a quilt

    Support of local businesses is still trending

    The “shop local” trend is still going strong and has even risen post-Covid. It doesn’t just apply to retailers, either: 64% of Americans are actively seeking to support local businesses, according to 2024 data. That includes searching for art classes, noncredit courses, and enrichment activities near them. 

    Most arts and community education providers focus on providing educational opportunities to people in a specific city, region, or state. Good ways to target your offerings to your local community and help people find your classes is by partnering with a local business and by optimizing your website for “near me” searches. 

    People are craving connection and better quality of life

    The 2024 Consumer Experience Trends Report from experience management company Qualtrics reveals that people are putting a higher value on human connection. Local education providers are uniquely qualified to give students a personalized experience. If you approach your classes as a way to build ongoing relationships with students, they are more likely to come back again and again and make referrals to your program. 

    Forging personal connections with your students and community is not only a smart business strategy, it also helps your education program stand out from others that treat classes like transactions or simply seats to fill. In general, Americans are overly stressed and feeling disconnected. Your classes may not directly solve these problems, but you can highlight the proven benefits of art, community, and lifelong learning. Highlighting the community aspect of your courses can be especially helpful if you offer creative aging programs. Many seniors are isolated and seeking connection and opportunities to build skills.

    Trending Enrichment Classes for Kids

    We know that afterschool enrichment programs are very popular in the fall. Art classes are the top after-school activity – especially since more schools are cutting art from the curriculum. So what specific kinds of art classes can you offer this fall that might appeal to kids?

    Searches for “drawing classes for kids” are up 250%, according to Google Trends data. “Toddler art classes near me” is up 70%.

    Google Trends is a useful tool to get specific, real-time data on what people are searching for online. You can explore what’s trending now, like the latest celebrity news or sports scores, or type in your own word or phrase to see related search terms. For example, a recent search for “art classes” revealed that searches for “drawing classes for kids” are up 250%. “Toddler art classes near me” is up 70%. Those can be clues for classes to add to your course catalog. 

    Since adults are the ones registering children for classes, you’ll want to keep them in mind with your marketing. We offer some tips in this post: How to Make Art Classes for Kids Appealing to Parents.

    For a deeper dive into tools and strategies for finding cultural trends and trends in your community, read our blog post How Cultural Trends Can Help You Create Popular Classes.

    Popular Fall Classes for Adults

    Good news for arts organizations and makerspaces offering classes that build skills and teach trades: Google Trends data also revealed that among the top trending art classes are glass art classes, digital art classes, stained glass classes, and glassblowing classes. 

    As we mentioned above, Pinterest Predicts reports that searches for DIY projects using wood scraps and fabric scraps are trending upward. Another popular trend for Gen X and Millennials is “aquatic architecture.” Searches for “small aquarium design,” “turtle terrarium ideas,” and “planted fish bowl” are all growing. If you offer a class on terrariums or succulents, perhaps you can tweak it for fall to jump on this trend. 

    Two people working on a terrarium in a glass bowl

    Other Trends in Continuing or Adult Ed

    Of course, for many adults “back to school” means completing a degree, pursuing a job certificate program in preparation for a career change, or enrolling in other types of workforce training. 

    Interestingly, popular adult and community ed programs follow some of the same consumer trends highlighted above: training programs in sustainable fields like solar power and wind turbines are growing, and many programs are partnering with local businesses to fill regional needs. 

    Stay Informed of the Latest Marketing Trends

    Here at CourseStorm, simplicity is part of our mission. We don’t want you to waste time scouring the internet for current marketing trends. You have more important things to do, like build student relationships and deliver quality courses. 

    That’s why we keep an eye on what’s working for arts education and other community ed programs, so we can share what you need to know. 

    Subscribe to our blog to get the latest marketing trends and advice delivered right to your inbox. 

  2. CourseStorm’s New State of the Arts Report Will Help Arts Education Programs “SOAR” in 2024

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    Arts and culture play an important role in our lives. Millions of people in the United States participate in the arts each year, both by attending performances or exhibits and by creating art themselves. Arts education has a measurable positive impact on children both academically and socially. And arts organizations provide economic value for communities, among other benefits.

    The pandemic hugely impacted arts organizations, forcing many to close. Of those that survived and thrived, many were CourseStorm customers. We dug into our data to find out why.

    The pandemic had a huge impact on arts organizations. Many of them were forced to close, such as community theatres whose revenue was based on live performances. Many arts organizations that survived and even grew were those offering education programs, camps, and classes. And many of them were CourseStorm customers.

    We dug into our data from more than 1 million class registrations from hundreds of arts programs to uncover patterns and strategies to help other education programs flourish. We’re sharing this exclusive data from CourseStorm along with insights from other trusted industry sources in our new State of the Arts Report, which we’re calling “SOAR.”

    What’s in the State of the Arts Report (SOAR)?

    Our goal in publishing this report is not only to showcase what’s working for CourseStorm customers, but to share insights and strategies that can help any arts education program thrive.

    Our new report, SOAR, not only shares what’s working for our customers, but also offers insights and strategies that can help any arts education program thrive.

    SOAR offers data-backed answers to questions like: 

    • What are the best days to offer arts classes?
    • Which are more popular, daytime or evening classes?
    • What type of arts program remained popular and even grew during the pandemic?
    • How far in advance do people register for kids’ classes during the school year vs. the summer?
    • Where should arts programs focus most of their digital marketing efforts?
    • What percentage of students are returning vs. new, and how do you keep them coming back?
    • How do you reduce class cancelations?

    SOAR also includes valuable insights about the economic and academic benefits of arts education to the greater community.

    Where Does the Data Come From?

    CourseStorm has more than a decade’s worth of data from 1 million+ class registrations. This includes more than 250 customers in the arts, including Garrison Art Center, Miami Theatre Center, and Mainly Mozart Youth Orchestra. 

    CourseStorm has more than a decade’s worth of exclusive data from 1M+ class registrations, including hundreds of customers in the arts.

    In addition to sharing exclusive findings from our customer database, SOAR includes the newest data from industry sources such as the National Endowment for the Arts, Americans for the Arts, the Brookings Institution, and more.  

    The robust report contains timely information and actionable strategies to guide arts organizations during this pivotal time in arts education. Whether you’re still struggling to bounce back from the pandemic or have more enrollments than you can manage, SOAR can help you navigate your challenges and thrive going forward. 

    Who Is SOAR for?

    This report is for anyone offering noncredit, open-enrollment enrichment classes in the visual or performing arts, or any programs offering similar classes outside of the arts that want to learn from their peers. It’s especially geared toward nonprofit arts and culture organizations that want to make data-informed decisions about:

    • How to save time and be more efficient
    • How to make their programs more cost-effective and profitable 
    • Where and when to promote their classes 
    • How to better serve their students 
    • How to reach more people and grow enrollments 

    We hope the data in this report helps you make your classes even better and more valuable to your community. If you need support to ease your administrative burden and grow enrollments, CourseStorm is here to help.

    Download the report today and SOAR in 2024!

  7. How to Reduce Class Cancelation Rates To Keep Students Happy

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    You want to deliver on the promises you’ve made to students. That means offering quality classes and minimizing cancelations. Although weather or illness will sometimes result in last minute schedule changes, you try to keep your class cancelation rate as low as possible. No one likes to call off a class due to a lack of registrations. 

    Yet, sometimes it really is better to cut your losses and not hold a class so you can preserve resources and energy for something else. Your goal shouldn’t be to eradicate cancelations entirely. Focus instead on keeping your class cancelation rate at or below average. We’ll show you how. 

    Read more

  8. Simple Class Registration Software [2024]

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    SEAMLESS CLASS REGISTRATION

    Stop shoehorning solutions, start filling classes.

    Too many education programs struggle with class registration. Staff waste hours hacking together imperfect solutions and registrants are left with a clunky experience. CourseStorm makes class registration simple—for students and staff.

    Frame 39860

    Trusted by informal education programs across the U.S.

    approval_delegation

    Improve the registrant experience

    With CourseStorm, anyone can register for your classes, workshops, or camps in just a few clicks. Say goodbye to confused calls from students and watch signups roll in.

    avg_pace

    Get hours back in your day

    CourseStorm makes life easier for you and your staff with the simple, intuitive tools you need to power your education program. It’s got everything you need, nothing you don’t.

    diversity_1

    Expand your community impact

    Beyond improving the registrant experience, our suite of automated marketing tools will help you spread the word about your classes—helping you fill seats with no extra effort.

    REGISTRATION THAT WORKS

    Make it super easy for anyone to sign up for your classes and camps.

    People expect online registration to be easy. A confusing experience may be keeping more people than you know from accessing your courses. Streamline the process for potential students with CourseStorm:

    • Enable sign ups for multiple classes or people in a single transaction
    • Collect the info you need at the point of transaction with custom forms
    • Give your community a first-rate mobile registration experience
    • And much more!
    Talk to our team
    Frame 39858
    Image 2.2

    GET HOURS BACK

    Stop spending precious hours shoehorning solutions that don’t work.

    From 10-step workarounds to “MacGyvering” multiple tools to solve one problem—too many teams are wasting too much time on tech. Staff love CourseStorm because it gives you hours back to spend connecting people to learning.

    100s

    Hours saved for CourseStorm users.

    4.6/5

    Ease of use rating from CourseStorm users.

    left-clouds
    right-clouds

    GROW YOUR IMPACT

    Fill every class and grow your community impact with no extra effort.

    Building thriving communities, supporting personal growth—the work you do to connect people to learning matters. CourseStorm exists so you can do more of it. Beyond better registration, we’ll help you grow your impact with no extra effort.

    • A better registration experience means it’s way easier for students to sign up and show up
    • Automated waitlisting and payment plans reduce the barrier to entry for all community members
    • Automated marketing emails and low enrollment alerts help you fill classes
    Talk to our team
    Image 2.1
    Image

    A TRUE PARTNERSHIP

    Your mission is our mission: To connect more people to lifelong learning.

    CourseStorm exists to help you do what you do better. From how we design the product, to our transaction-based pricing and top-rated customer support—we operate as a true partner to our customers.

    • Actual customers inform CourseStorm product direction and development
    • 5-star customer support offers quick resolutions from real life humans
    • Pay-as-you-go and cancel anytime in the first year for an immediate refund
    left-clouds2
    right clouds 2

    SEAMLESS CLASS REGISTRATION

    Fill every class and grow your community impact with no extra effort.

    Discover how CourseStorm can save you 100s of hours and help you take your student experience and program reputation to new heights.

    Talk to our team

  9. Arts Class Registration Software Landing Page [2024]

    Comments Off on Arts Class Registration Software Landing Page [2024]

    SEAMLESS CLASS REGISTRATION

    Stop shoehorning solutions, start filling classes.

    Too many arts education programs struggle with class registration. Staff waste hours hacking together imperfect solutions and registrants are left with a clunky experience. CourseStorm makes class registration simple—for students and staff.

    A group of kids of varying ages rehearsing in theatre class.

    Trusted by arts & theater education programs across the U.S.

    approval_delegation

    Improve the registrant experience

    With CourseStorm, anyone can register for your classes, workshops, or camps in just a few clicks. Say goodbye to confused calls from students and watch signups roll in.

    avg_pace

    Get hours back in your day

    CourseStorm makes life easier for you and your staff with the simple, intuitive tools you need to power your education program. It’s got everything you need, nothing you don’t.

    diversity_1

    Expand your community impact

    Beyond improving the registrant experience, our suite of automated marketing tools will help you spread the word about your classes—helping you fill seats with no extra effort.

    REGISTRATION THAT WORKS

    Make it super easy for anyone to sign up for your classes and camps.

    People expect online registration to be easy. A confusing experience may be keeping more people than you know from accessing your courses. Streamline the process for potential students with CourseStorm:

    • Enable sign ups for multiple classes or people in a single transaction
    • Collect the info you need at the point of transaction with custom forms
    • Give your community a first-rate mobile registration experience
    • And much more!
    Talk to our team
    A young person practices a monologue in theater class.
    Kids Performing (4)

    GET HOURS BACK

    Stop spending precious hours shoehorning solutions that don’t work.

    From 10-step workarounds to “MacGyvering” multiple tools to solve one problem—too many teams are wasting too much time on tech. Staff love CourseStorm because it gives you hours back to spend connecting people to learning.

    100s

    Hours saved for CourseStorm users.

    4.6/5

    Ease of use rating from CourseStorm users.

    left-clouds
    right-clouds

    GROW YOUR IMPACT

    Fill every class and grow your community impact with no extra effort.

    Building thriving communities, supporting personal growth—the work you do to connect people to learning matters. CourseStorm exists so you can do more of it. Beyond better registration, we’ll help you grow your impact with no extra effort.

    • A better registration experience means it’s way easier for students to sign up and show up
    • Automated waitlisting and payment plans reduce the barrier to entry for all community members
    • Automated marketing emails and low enrollment alerts help you fill classes
    Talk to our team
    pexels-cottonbro-5801571
    Kids Performing (2)

    A TRUE PARTNERSHIP

    Your mission is our mission: To connect more people to lifelong learning.

    CourseStorm exists to help you do what you do better. From how we design the product, to our transaction-based pricing and top-rated customer support—we operate as a true partner to our customers.

    • Actual customers inform CourseStorm product direction and development
    • 5-star customer support offers quick resolutions from real life humans
    • Pay-as-you-go and cancel anytime in the first year for an immediate refund
    left-clouds2
    right clouds 2

    SEAMLESS CLASS REGISTRATION

    Fill every class and grow your community impact with no extra effort.

    Discover how CourseStorm can save you 100s of hours and help you take your student experience and program reputation to new heights.

    Talk to our team

  10. August Promo: Simple Class Registration Software [2024]

    Comments Off on August Promo: Simple Class Registration Software [2024]

    BUY NOW AND SAVE

    A better way to do class registration.

    Fall registration season is almost here. Stop shoehorning imperfect solutions that cause headaches for your staff and students. Make class registration simple and seamless with CourseStorm. Plus, get up to 30% off our most popular plan this month. Let's talk!

    Frame 39860

    Trusted by informal education programs across the U.S.

    approval_delegation

    Improve the registrant experience

    With CourseStorm, anyone can register for your classes, workshops, or camps in just a few clicks. Say goodbye to confused calls from students and watch signups roll in.

    avg_pace

    Get hours back in your day

    CourseStorm makes life easier for you and your staff with the simple, intuitive tools you need to power your education program. It’s got everything you need, nothing you don’t.

    diversity_1

    Expand your community impact

    Beyond improving the registrant experience, our suite of automated marketing tools will help you spread the word about your classes—helping you fill seats with no extra effort.

    REGISTRATION THAT WORKS

    Make it super easy for anyone to sign up for your classes and camps.

    People expect online registration to be easy. A confusing experience may be keeping more people than you know from accessing your courses. Streamline the process for potential students with CourseStorm:

    • Enable sign ups for multiple classes or people in a single transaction
    • Collect the info you need at the point of transaction with custom forms
    • Give your community a first-rate mobile registration experience
    • And much more!
    Talk to our team
    Frame 39858
    Image 2.2

    GET HOURS BACK

    Stop spending precious hours shoehorning solutions that don’t work.

    From 10-step workarounds to “MacGyvering” multiple tools to solve one problem—too many teams are wasting too much time on tech. Staff love CourseStorm because it gives you hours back to spend connecting people to learning.

    100s

    Hours saved for CourseStorm users.

    4.6/5

    Ease of use rating from CourseStorm users.

    left-clouds
    right-clouds

    GROW YOUR IMPACT

    Fill every class and grow your community impact with no extra effort.

    Building thriving communities, supporting personal growth—the work you do to connect people to learning matters. CourseStorm exists so you can do more of it. Beyond better registration, we’ll help you grow your impact with no extra effort.

    • A better registration experience means it’s way easier for students to sign up and show up
    • Automated waitlisting and payment plans reduce the barrier to entry for all community members
    • Automated marketing emails and low enrollment alerts help you fill classes
    Talk to our team
    Image 2.1
    Image

    A TRUE PARTNERSHIP

    Your mission is our mission: To connect more people to lifelong learning.

    CourseStorm exists to help you do what you do better. From how we design the product, to our transaction-based pricing and top-rated customer support—we operate as a true partner to our customers.

    • Actual customers inform CourseStorm product direction and development
    • 5-star customer support offers quick resolutions from real life humans
    • Pay-as-you-go and cancel anytime in the first year for an immediate refund
    left-clouds2
    right clouds 2

    SEAMLESS CLASS REGISTRATION

    Fill every class and grow your community impact with no extra effort.

    Discover how CourseStorm can save you 100s of hours and help you take your student experience and program reputation to new heights.

    Talk to our team