Greg has spent a decade analyzing business and marketing performance metrics of the companies he has worked with. He uses his analytical mind and investigative skills to find trends and simple answers from complicated data sets. Greg is also an amateur photographer who loves to capture nature from new perspectives.
You’ve heard people talking about TikTok. Maybe you’ve seen TikTok videos shared on other social media platforms. You might even be on the platform yourself. It seems like just about everyone is these days. From pre-teens offering each other dance challenges to colleges and universities employing TikTok influencers, everyone seems to be finding their niche on TikTok. All this has you wondering: Should your community education program use TikTok?
Would TikTok help you promote your classes, attract more students, or reach a wider audience? It might. But as with any form of social media, you need a good understanding of the platform and a solid strategy before you try to use TikTok for education programs.
Think of this blog post as a crash course in TikTok. We’ll explore what it is, how you might use it to promote your programs, and what you need to thrive on TikTok. Let’s get started.
The internet connects us to people and businesses all over the world. But we also use it to find things in our own community. You might type in “burgers near me” to find a new burger restaurant or use voice commands to find a gas station when you’re in an unfamiliar part of town. Whatever you’re looking for, near me searches have become a common way to find it.
So why haven’t you already optimized your course catalog to help your classes show up in near me searches?
If you’ve never considered location based search, or if you have, but weren’t sure where to start, this post is for you. We’ll walk you through why and how to optimize for near me searches so more local students find your classes.
