Nic is skilled in scaling start-up edtech and education organizations to growth-stage success through innovative marketing. A former journalist and copywriter, Nic holds a postgraduate certificate in digital and print publishing from Columbia University School of Journalism's publishing course.
Email marketing can be an efficient and cost-effective way to reach your students. The return on investment for email marketing is a staggering $44 for every $1 spent, according to a report from Campaign Monitor. That’s the good news. The bad news is that it can be difficult to make these emails feel personal and keep students engaged.
You probably don’t have time to write a unique email for each student on your mailing list, but you do want to show each student you care about them and their learning path. What is an education program manager to do? A smart email personalization strategy can help you stay efficient but still engage students.
Striking the balance between efficiency and personalized communication is actually pretty easy if you follow some simple best practices. You don’t have to customize everything, you just need enough personalization to show students they matter to you.
We’ve gathered these 5 easy email personalization tips to help you save time while still getting maximum engagement from students.
You want to reach new audiences with your arts education classes, but you’re not sure how to start. You have a small, dedicated student population, but you’re struggling to reach people outside that circle. It’s like there’s some secret to class marketing that you haven’t unlocked. Are you often wondering, how do I market my art classes? If that sounds familiar, we have good news.
While working with arts education programs across the country, we’ve uncovered the secrets that can help you sell more classes. These four secrets will help you find more students and convince them to register. So, what are you waiting for? Let’s get started.
You may not think of LinkedIn as a place to find students. It’s probably more familiar as a platform to search for jobs or hire a new employee. But, it’s also filled with professionals and job seekers.
Both groups are often eager to learn so they can advance their careers. In short, they’re ideal candidates for adult education programs. But how can LinkedIn be used for your adult education program? Making LinkedIn part of your online presence can connect you with these motivated learners.
Colleges and universities already use LinkedIn to find students. Many with great success. There’s no reason your adult ed program can’t follow their lead. Even if you’re not a LinkedIn pro, this post will show you how to find students on LinkedIn.
You think you might want to try Instagram for education marketing. You’re wondering if and how Instagram can be used for education. You’ve heard that higher education programs are using it. Maybe it will work for community ed, community colleges, arts organizations, camps, and informal education programs like yours, too? There’s just one problem. You don’t really understand how Instagram works.
Maybe you have a personal account, but you’re no Instagram guru. You follow a few big names and wonder how they do it. The good news is, you don’t need a digital marketing agency or pricey influencer to promote your program on Instagram.
This article will give you the basics you need to get started on the platform. We’ll show you how to set up your Instagram account. Then we’ll tell you what to share and offer tips on finding your target audience.
If you want to improve learner satisfaction and build the community around your program, student groups on Facebook are a good place to start. Not only do they offer a social forum, they also give you a direct line to what students are thinking and talking about. Whether you’re teaching theater or offering Certified Nursing Assistant training, groups can offer students a more positive experience.
You’re probably already using Facebook for some of your social media marketing. That means you have a business page for your program. Starting a group is an easy next step. But before we show you how to use Facebook groups for students, let’s take a closer look at why you should.
Sometimes you have to cancel a class. It’s not an ideal situation, but it’s one you’re almost certain to face at some point. Maybe the instructor got sick or the weather isn’t cooperating. Sometimes enrollment for the class is low and you can’t justify holding the session. Whatever the reason, you want to cancel the class without upsetting students who have already enrolled.
You might worry that disappointed students will seek out classes elsewhere. They might think your program is not dependable and hesitate to register again. You can minimize the impact of class cancelations by applying the four tips in this post. Plus, we’ve included a class canceled email template to help you write that tricky message.
We’re excited to start off this year with two new members of the CourseStorm team, Marketing Associate, Greg Shula, and Quality Assurance Analyst Nicholas Riegel.
“We are excited to expand our team with the addition of Nicholas and Greg in these new roles. Together, they will help us grow our marketing and maintain our rigorous product quality standards as we continue to scale to meet the needs of educational organizations across the US,” said Brian Rahill, CourseStorm CEO.
Choosing the best class registration software can quickly become overwhelming. You don’t just want the most popular solution or the one with the most bells and whistles. You want class registration software that fits the needs of your education program and your students. Ideally, it should make class registration simple and intuitive.
Obviously, we think CourseStorm is pretty great, and we’re always working to make it even better. But our goal is to help you find the class registration software that’s right for you. Whether you’re running the education department for a theater or the adult ed program for your region, you and your students deserve a system that works. That’s why we put together this cheat sheet to help you choose the best class registration software.
In the world of Snapchat, streaming television, and short attention spans, video can be an entertaining and engaging way to tell potential students about a course. A course marketing video can boost awareness of your course offerings and encourage registration. But any old video won’t do the job. Videos work best when you include the right elements to capture the attention of learners and invite them to enroll.
Three simple ingredients turn a simple course marketing video into a course registration magnet—the hook, branding, and call to action. Leave one of these essentials out of the mix, and you probably won’t see maximum results. So if your course marketing video efforts aren’t raking in the registrations, check that you’ve optimized all three parts. We’ll show you how.
Holidays and other special events like birthdays or anniversaries offer an opportunity for enrichment and education programs to sell courses as gifts. All you have to do is convince shoppers that your course will put a smile on the gift recipient’s face. It should be an easy sell.
Popular wisdom tells us that experiences are better than things, especially when it comes to receiving a gift. According to a Harris Poll, 63% of U.S. adults say they would prefer an experience gift over a material one. Meanwhile, more than half of U.S. shoppers believe giving experiences is easier than shopping for material gifts.
So all you have to do is make sure that shoppers think of your courses when they think of experiential gifting. Bonus points if you can show them the value of taking the course with the recipient. It’s pretty easy to market courses as gifts, all you need are these marketing tactics aimed at gift-givers.
