-
How Cultural Trends Can Help You Create Popular Classes
Have you ever noticed how a new movie comes out and it seems like suddenly everyone is talking about it? Social media and online news certainly play a role in this phenomenon, but there’s something more basic happening here. People like to be in the know and feel like they belong.
This human tendency to create and follow cultural trends can work to your advantage when planning and marketing classes. If you know what’s trending, you have a better idea of what’s likely to interest or excite your students. Just learning to spot these trends is half the battle. We’ll show you where to look for current cultural trends and how to use these events to build irresistible classes.
-
How Student Personas Can Help Increase Class Registrations
The nosy neighbor. The cantankerous co-worker. The level-headed lifeguard. We tend to create character sketches of people in our lives to help us learn to interact with them. This tendency to try to understand people can help you create a valuable marketing tool: student personas.
Student personas are representations of your ideal students based on what you know and understand about people in your target audience. You can think of them like composite sketches of your ideal students. Using student personas will help you better understand the needs, motivations, and behaviors of your students. This information can help shape your program’s marketing and sales strategies so you can ultimately get more registrations for your classes.
-
How to Make Art Classes for Kids Appealing to Parents
Marketing kids’ art classes—or any classes targeted to children—is a delicate balance. Although you’re offering art classes for kids, or summer camps, or theater workshops, or any other youth classes, it’s usually the parents who are researching options and making the decision to register. As a result, your organization needs to advertise, promote, and share classes in a way that appeals to parents while making it clear that the class will be enjoyable for kids.
Getting this right means answering all the questions a parent may have about the class while keeping a sense of playfulness and fun. We’ll show you how to strike this balance, plus give you some insight into what exactly parents are looking for when choosing art classes for kids.
-
Branding Basics to Help You Attract Your Ideal Learner
What do the Nike Swoosh logo, a Tiffany Blue Box® wrapped in white ribbon, and the Intel audio chime all have in common? They’re all examples of branding. Each one serves as a unique identifier that customers can recognize and identify with. Even without the marketing budget of these globally recognizable brands, your education program can still implement brand basics.
Branding is important because it distinguishes your organization or education program as unique, special, and worthy of attention. Consistently repeating brand elements creates a lasting impression in the minds of your students and helps to build trust and loyalty. We’ll introduce you to some branding basics so you can start to develop a branding strategy that capitalizes on your program’s uniqueness.
-
Family Classes: Best Practices for Educating All Ages
Yoga with Grandma. Mommy and Me gym class. A Father’s Day fishing lure workshop. Multigenerational classes are a powerful way to bring together people of all ages and expand the reach of your educational program. Whether it’s an entire course built for family participation or a special session that invites kids and adults to share in an experience, family classes help to establish your presence in a community.
They also give families a reason to step away from their busy lives, put down their devices, and enjoy spending time together. That’s good for your program and your community. When you put your classes at the core of these positive experiences you create generations of satisfied learners who are likely to enroll again and again.
-
How to Ask for Referrals for Your Education Program
Imagine students eagerly enrolling in your program without any significant marketing efforts on your part. It is possible, if you do one thing: learn how to ask for referrals.
Referrals and word-of-mouth recommendations are some of the most powerful marketing tools you have. In fact, 81% of people say they trust the advice of friends and family over the word of a business. By encouraging students to talk about your classes to their networks, you can build a steady stream of high-quality leads who may become loyal students.
When your students recommend a class to their friends and family, it’s not only an affirmation of your program. It’s also a way to increase engagement and build a sense of community among peers. We’ll share some tips on how to ask for referrals, as well as how to use them as part of your overall marketing strategy.
-
Creative Ways to Find Savings and Funding for Nonprofits
Your nonprofit organization makes a big difference for the people and communities you serve. You want to impact as many people as you can, but your reach can only stretch as far as your budget will allow. Fortunately, there are valuable sources of funding for nonprofits if you know where to look.
Finding nonprofit funding sources takes time—an asset already in short supply for many programs. That’s why we’ve rounded up some of the best ways for nonprofits to make and save money. Many of these resources can also help introduce more people to your mission so you can grow your support network.
-
7 Mistakes You May Be Making in Your Course Catalog
It might surprise you to know that your course catalog is a marketing asset—in fact, it’s one of your strongest ones. If you’re making some common course catalog mistakes, you might be losing students without even knowing it. Finding and retaining students is already a challenge. You don’t want your own program’s materials to turn students away.
Just as you give careful attention to your social media posts and your website content, your course catalog is equally deserving of the same treatment. We’ll review some simple steps you can take to avoid the most common course catalog mistakes and offer some quick fixes to produce a user-friendly catalog.
-
5 Types of Workforce Training Programs Trending for 2023
The labor market changes so quickly that it can be hard to keep up with trends. These days, workers are switching occupations faster and more often than ever before. Forbes even renamed The Great Resignation “The Great Talent Reshuffle.” In this environment, the workforce training programs trending for 2023 are the ones that will help workers gain the needed skills for in-demand jobs.
Knowing what kinds of classes people are looking for can boost your enrollment and help your learners move toward meaningful career growth. We’ve identified some in-demand workforce training programs that you can add or expand in 2023.
-
Growing Our Impact, Together
Hey everyone, it’s Matt again. In this month’s installment of CourseStorm Product updates, I wanted to switch gears a little bit and talk about the moves we’re making behind the scenes to create an even better experience for you and your students, so that you can continue to grow your impact in the world. Let’s dig in!
